Monday 31 March 2008

Corporate Immunity

Corporations have a "corporate immune system". Just as a biological immune system serves to protect its host from potentially damaging pathogens, the corporate immune system serves to protect the corporation from potentially damaging ideas. As the immune system is generally adaptive over time it becomes stronger, so the older the corporation the stronger its immune response becomes. This is why most old corporations are considered to be conservative in their approach to new ideas.

Unfortunately most large corporations have developed a hypersensitive immune system where the immune system actually serves to damage its host by attacking and failing to embrace new ideas which would be of benefit to the corporation.

Hypersensitive biological immune systems systems can be treated with medication but what is the appropriate treatment for a hypersensitive corporate immune system?

1 comment:

Roark said...

To survive in the business world, each company must reinvest itself once in a while, or it will become irrelevant. The immunity prevents the companies evolving to the next level. For many teclo companies, they have been making money through phone services, and therefore fear to lose the only thing that they know. When something new coming along, the natural reaction is resisting it instead of adapting.

What many don't realize is that the traditional phone business may be losing money, but more money will be made through providing an open high-speed platform for users to communicate among each other, and through coordinating media services (e.g. streaming video), interactivity (e.g. games) and content sharing (e.g. P2P).

For any business, one should not feel threatened by the changes. Just aiming for where the money is, and (re)constrcuture business accordingly. What's worth doing is worth doing for the money!